Dating sites to find black men
Their solution lay in making it a niche site and marketing it to black millennials, who were unsatisfied with more general dating apps that weren’t meeting their expectations (Tinder, Match).“Niche dating apps can be more successful than regular mainstream apps because you have the ability to attract people with similar interests and possibility with the same cultural foundations,” says Neeta Bhushan, a dating expert and author of .
“When narrowing the dating pool, it may help people find long-term success and create deeper connections.”Bae (named not just for the term of endearment but also for Before Anyone Else) received 17,000 downloads in its first month and grew from there.
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When the topic turned to online dating, the three began to discuss the difficulties that their peers were facing when trying to meet people on Tinder and other apps.“For many of our friends of color, particularly black men and women, the experience on mass-marketing dating apps like Tinder and Match was unfulfilling, and at times degrading,” says Justin Gerrard.
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Bae, the fastest-growing dating app for African-American millennial singles in the U. The app was just acquired by if(we), the parent company of Tagged, one of the largest dating sites in the world, with an eye to becoming the place for black singles to meet, play, engage, and find love.
The Bae name is being retired and its users will be streamlined into Tagged and its global dating pool.